Dubbed as Malaysia’s premiere watch and jewellery showcase, it celebrates art and craftsmanship, as well as highlighting an appreciation for high fashion, fine food and world-class entertainment.

“It was born in 2007 from a passion we shared for the finest timepieces and their heritage. Over the decade, we have been blessed to see the event and Starhill Gallery grow to become icons of luxury shopping,” Francis explains.

According to him, AJTT was founded on the likeness of Baselworld. The international event, held in Switzerland each year, is considered as the most important marketplace and trendsetting show for the world’s watch and jewellery industry.

“Baselworld is targeted at distributors and retailers. Our event is more for the consumers. It’s for them to view some of the new watches here. That said, brands have gone further by unveiling special watches for AJTT,” he adds.

Also present during this interview was his son Joseph Yeoh. Joseph is seen to be the person who will eventually take over the stewardship and bring AJTT to greater heights in the coming years.

“For the past two years, I have been more involved in the operations. I’ve also been given more creative freedom. I’m excited to carry it on. And we’re really looking forward to the next 10 years,” Joseph states.