Building Malaysian's Stellar Shopping Era
Real Estate Malaysia Magazine, 20 May 2012
Bintang Walk is the brainchild of YTL Corp's Managing Director Tan Sri Dr Francis Yeoh and works on it started some 13 years ago. According to Yeoh, the YTL bought Starhill Gallery and Lot 10 in 1999 at a time when it is not a stretch to describe the Kuala Lumpur shopping scene as backwater and a far cry from what it is today.
"After careful studies I discovered that the custom duties is the key consideration for luxury brands and many Asian countries, with the exception of Singapore and Hong Kong, impose high duties on luxury items," said Yeoh.
This discovery prompted Yeoh to enter Into discussion with the government to turn Starhill Gallery into a tax-free mall and fortunately his application was approved four months later. After the approval was handed down, Yeoh started wooing international luxury brands and succeed in getting the LVMH to set up its biggest flagship store in KL.
Size is important for luxury brands to project an image of class and hence the low rent offered by Bintang Walk becomes one of its key advantages as it allows the luxury brands to set up stores in lot sizes not feasible in other countries with much higher rental. With some of the biggest flagship stores for many luxury brands, it is time for KL to position itself as a premium global fashion hub.
Good ol' Debenhams attracts queue at YTL's Starhill Gallery
YTL Community News, 19 May 2012
The British retailer which was formed in 1778 is known as a truly British company inside out. The company operates 170 stores across the United Kingdom and has 69 International stores operating in other countries around the world. Debenhams occupies the most sites of any of the traditional department store groups in the UK and features a variety of uniquely British designed products. This growing international success makes Debenhams an instantly recognisable global brand name.
The company introduced 'Designers at Debenhams' in 1993 and the revolutionary idea put designer names at high street prices. Top designer brands include Jasper Conran, John Rocha, Butterfly by Matthew Williamson, H! by Henry Holland, Star By Julien Macdonald, Ted Baker and Ben De Lisi among others.
The legacy of Debenhams carries on 200 years later, bringing British fashion and designer wear to this part of the world at great Malaysian prices!
Making a special appearance in Malaysia was the Star of the night, British designer, Julien Macdonald who was flown in for the grand opening of the store. Speaking to media during the launch, Macdonald expressed his joy at being able to come to Malaysia and witness the launch of Debenhams at Starhill Gallery. “It’s a beautiful mall and I’m glad that the ‘Designers at Debenhams’ will be displayed beside all the other high-end fashion brands available here,” he said.
'Debenhams to open South East Asia's largest flagshipstore in YTL's Starhill'
The Star, 15 May 2012
BRITISH department store chain Debenhams will open its brand new flagship store at YTL’s Starhill Gallery at 10am on May 19. At over 37,000 sq ft, the store is the largest Debenhams in the country and also in South East Asia.
The store will be officially opened the night before with a fashion show incorporating the most popular Debenhams designer ranges such as Jasper Conran, Henry Holland, John Rocha, Matthew Williamson and The Principles range by Ben de Lisi. The highlight of the evening will be the showcase of the latest line by Julien MacDonald, who is flying in to Kuala Lumpur from the UK, especially to assist in the grand opening of the store.
MacDonald has been designing ranges under the exclusive “Designers at Debenhams” label since 2003 and his ever popular “Star by Julien Macdonald” and the more recently introduced “Diamond by Julien Macdonald” lines are amongst the best selling collections in Debenhams stores worldwide.
In conjunction with the formal opening of the YTL’s Starhill Gallery store, the first 150 customers on May 19 and 20 will receive a free Debenhams eco bag and a specially designed Union Jack themed travel umbrella with a minimum spending of RM250. Debenhams has a legacy dating back to 1785.